Revised Privacy Policy

Welcome to Essentialstrend.com, our online platform. This Privacy Policy is designed to inform you about how we handle your personal information, ensuring transparency and safeguarding your privacy.

Collection Of Personal Information

While you navigate our Site, certain information about your device is automatically collected. This information includes details about your web browser, IP address, time zone, and specific cookies. Additionally, we gather data regarding the web pages and products you view, your interactions with the Site, and the sources that directed you to our platform. We collectively refer to this information as “Device Information.”

We Employ Various Technologies To Gather Device Information:

Cookies

These are data files that are placed on your computer or device, often containing unique anonymous identifiers. For more information about cookies and how to disable them, please visit.

Log Files

Our system tracks actions on the Site, capturing information such as IP addresses, browser types, Internet service providers, referring/exit pages, and date/time stamps.

Web Beacons, Tags, and Pixels

Electronic files are used to record your usage patterns on the Site.

Furthermore, when you make a purchase or attempt to do so on our Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), emails, and phone numbers. This set of information is referred to as “Order Information.”

In this Privacy Policy, the term “Personal Information” encompasses both Device Information and Order Information.

Use Of Personal Information

In general, we utilize the Order Information collected to fulfill your orders, which includes processing payments, arranging shipping, and providing invoices and/or confirmations. We may also use Order Information to:

  • Facilitate communication with you.
  • Screen orders for potential fraud and risks.
  • Provide information about our products or services based on your preferences.

The Device Information we collect is employed to screen for potential risks and fraud, particularly your IP address, and to enhance and optimize the Site overall. This includes generating analytics to evaluate the effectiveness of our marketing and advertising campaigns and analyzing how customers browse and interact with the Site.

Sharing Your Personal Information

We may share your Personal Information with third parties to enable us to utilize it as described above. Notably, we use Shopify to power our online store. You can learn more about how Shopify handles your Personal Information [here](https://www.shopify.com/legal/privacy). We also use Google Analytics to understand how our customers use the Site. Additional information about how Google manages your Personal Information can be found [here](https://www.google.com/intl/en/policies/privacy/). To opt out of Google Analytics, please visit [here](http://tools.google.com/dlpage/gaoptout).

In certain situations, we may share your Personal Information as required by law, in response to a subpoena, search warrant, or other lawful request for information, or to safeguard our interests.

Behavioral Advertising

Our use of your Personal Information, as described earlier, may result in us sending you targeted advertisements or marketing communications based on your preferences. To understand how targeted advertising works, you can visit the Network Advertising Initiative’s educational page [here](http://www.networkadvertising.org/understanding-online-advertising/how-it-works). If you wish to opt out of receiving targeted advertising, you can use the following links:

  • Facebook: [Settings for Ads](https://www.facebook.com/settings/?tab=ads)
  • Google: [Ad Settings](https://ads.google.com/settings/anonymous)
  • Bing: [Personalized Ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)
  • Visit the Digital Advertising Alliance’s opt-out portal [here](http://optout.aboutads.info/) to opt out of some of these services.

Do Not Track

Our Site does not modify its data collection and usage practices if your browser sends a Do Not Track signal.

Your Rights

If you reside in Europe, you have the right to access your personal information, request corrections, updates, or deletions. You can exercise this right by contacting us through the provided contact information below. Additionally, for European residents, we process your information to fulfill contracts with you (e.g., when you place orders through the Site) or to pursue our legitimate business interests. Your information may also be transferred outside of Europe to countries like Canada and the United States.

Data Retention

We will maintain your Order Information for our records until you request its deletion.

Changes

Periodically, we may update this Privacy Policy to align with changes in our practices or to comply with operational, legal, or regulatory requirements.

Minors

It is your responsibility to verify that you meet the minimum age requirement to access this Site in your state, province, or residence, or to provide consent for any minor dependents to use the Site.

Contact Us

We welcome any questions or concerns about our privacy practices. Please reach out to us at …